Insurance is one of the most challenging industries to communicate with the general public. The products can be difficult to understand.

The financial industry is very diverse. However, every company specialising in sensitive issues such as finance, investment, leasing, factoring or debt collection must meticulously manage its image and gain the trust of both existing and potential customers.

The energy sector is of interest due to its strategic importance and the transformation it is undergoing.

The effective communication and promotion of business-to-business (B2B) services involves distinct characteristics.

Companies operating in the technology sector often offer solutions that change the existing standards and habits of their customers.